{"title":"— Noire Exclusives —","description":"","products":[{"product_id":"lucky-deal-heavyweight-t-shirt","title":"Lucky Deal Heavyweight T-Shirt","description":"\u003cp\u003eWhen luck meets power. Lucky Deal by Noire is\u003cbr\u003ea 260 GSM heavyweight tee crafted for those\u003cbr\u003ewho know the game isn’t about chance — it’s\u003cbr\u003eabout control. The embroidered Noire tag stands\u003cbr\u003eas a mark of presence and precision. The back\u003cbr\u003ecarries a clean Lucky Me script with a heart —\u003cbr\u003eunderstated yet confident. The front brings\u003cbr\u003echaos in rhythm — scattered poker chips\u003cbr\u003esymbolizing every hand you’ve played and won.\u003cbr\u003eA reminder: luck only favors the bold.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969265213543,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969265246311,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969265279079,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969265311847,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/18_d4a68ed4-d4fd-4944-a821-12230b9c2cda.png?v=1772712095"},{"product_id":"make-it-magic-ribbed-t-shirt","title":"Make It Magic Ribbed T-Shirt","description":"\u003cp\u003eFor the ones who don’t wait for moments — they\u003cbr\u003ecreate them. Make it magic by Noire is a 260\u003cbr\u003eGSM heavyweight t-shirt designed for people\u003cbr\u003ewho turn every move into something\u003cbr\u003eunforgettable. Every detail — from the bold front\u003c\/p\u003e\n\u003cp\u003eprint to the clean embroidered Noire tag —\u003cbr\u003espeaks precision, confidence, and control. It’s a\u003cbr\u003ereminder: whatever you touch, make it yours.\u003cbr\u003eMake it bold. Make it magic. Dropping\u003cbr\u003eexclusively at Dawntown.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969268555879,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969268588647,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969268621415,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969268654183,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/20_8bfed685-4d93-454a-a623-5c22b649cd22.png?v=1772712085"},{"product_id":"hustle-with-love-heavyweight-t-shirt","title":"Hustle With Love Heavyweight T-Shirt","description":"\u003cp\u003eLife doesn’t start in comfort — it starts when you\u003cbr\u003emove beyond it. With love by Noire is a 260\u003cbr\u003eGSM heavyweight t-shirt that blends emotion\u003cbr\u003ewith edge. The front carries “Life begins at the\u003cbr\u003eend of your comfort zone” — a reminder to step\u003cbr\u003eout, take risks, and live with intent. On the back,\u003cbr\u003e“With love” is delicately embroidered — a calm\u003cbr\u003econtrast to the chaos, stitched with precision and\u003cbr\u003epurpose. Finished with the signature Noire\u003cbr\u003eembroidered tag, this piece is about growth, grit,\u003cbr\u003eand grace — all in one frame.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"L","offer_id":41969274814567,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":41969274847335,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969274880103,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969274912871,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/16_5cd11532-98b1-41ac-a5ce-aad99ffe5d2b.png?v=1772712089"},{"product_id":"morning-discipline-ribbed-t-shirt","title":"Morning Discipline Ribbed T-Shirt","description":"\u003cp\u003eFor the mornings that demand control. Morning\u003cbr\u003ediscipline by Noire is a 260 GSM heavyweight\u003cbr\u003et-shirt built for those who move with intent. The\u003cbr\u003efront carries the Noire embroidered logo with\u003cbr\u003e“Limited Edition” beneath it — simple, powerful,\u003cbr\u003eand precise. Turn it around and the message\u003cbr\u003ehits — “Drink some coffee, put on some\u003cbr\u003egangster rap, and handle it.” Paired with the\u003cbr\u003eembroidered Noire tag at the back, this piece\u003cbr\u003eisn’t about motivation — it’s about mindset.\u003cbr\u003eMade for those who don’t wait for the right\u003cbr\u003emoment — they create it.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969276387431,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969276420199,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969276452967,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969276485735,"sku":null,"price":2399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/14_866a33d3-d796-4b38-b6f1-8c991096520d.png?v=1772712080"},{"product_id":"money-with-no-replacement-ribbed-t-shirt","title":"Money With No Replacement Ribbed T-Shirt","description":"\u003cp\u003eConfidence stitched into cotton. Good luck by\u003cbr\u003eNoire is a 260 GSM heavyweight t-shirt that\u003cbr\u003espeaks for itself — bold, calm, and unbothered.\u003cbr\u003eThe front says it straight: “You can’t replace me,\u003cbr\u003ebut good luck.” No noise, no overstatement —\u003cbr\u003ejust truth delivered clean. The back flips the\u003cbr\u003eperspective — “All we need is money.” A line\u003cbr\u003ethat defines the focus, the grind, and the\u003cbr\u003emindset of those who don’t chase people — they\u003c\/p\u003e\n\u003cp\u003echase purpose. Finished with the signature\u003cbr\u003eNoire embroidered tag, it’s attitude made\u003cbr\u003ewearable.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969278910567,"sku":null,"price":2299.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969278943335,"sku":null,"price":2299.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969278976103,"sku":null,"price":2299.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969279008871,"sku":null,"price":2299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/12_c77ed84c-791f-4c8e-a527-4c374dc38cc6.png?v=1772712052"},{"product_id":"earned-luck-heavyweight-t-shirt","title":"Earned Luck Heavyweight T-Shirt","description":"\u003cp\u003eLuck looks different when you earn it. Lucky\u003cbr\u003echain by Noire is a 260 GSM heavyweight t-shirt\u003cbr\u003ethat captures power, confidence, and control.\u003cbr\u003eThe front carries “Lucky” with a printed chain —\u003cbr\u003ea symbol of what’s been built, not given. On the\u003cbr\u003eback, the message cuts clean — “Fuck love, get\u003cbr\u003emoney.” No noise, no confusion, just focus. The\u003cbr\u003eembroidered Noire logo seals it — representing\u003cbr\u003ethe grind, the glory, and the gold that comes with\u003cbr\u003eboth.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969282252903,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969282285671,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969282318439,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969282351207,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/9_94cdacc4-42c1-4a68-93bb-bf2a91a73f49.png?v=1772711994"},{"product_id":"can-t-wait-for-the-end-to-begin-ribbed-t-shirt","title":"Can’t Wait For The End To Begin Ribbed T-Shirt","description":"\u003cp\u003ePatience in motion. Can’t wait by Noire is a 260\u003cbr\u003eGSM heavyweight t-shirt that captures the\u003cbr\u003ehunger to move forward while knowing every                              moment has purpose. The front carries the\u003cbr\u003e“Can’t wait” embroidery — minimal, powerful,\u003cbr\u003eand restless in tone. On the back,\u003c\/p\u003e\n\u003cp\u003e“All endings are also beginnings” brings perspective — a\u003cbr\u003equiet reminder that nothing truly stops, it only\u003cbr\u003eevolves. Finished with the embroidered Noire\u003cbr\u003etag, it’s a piece made for those who live between\u003cbr\u003eambition and acceptance.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969284382823,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969284415591,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969284448359,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969284481127,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/8_b5a3b423-2c24-4987-a6dd-2b4a4f010d66.png?v=1772711977"},{"product_id":"one-life-for-heaven-ribbed-t-shirt","title":"One Life For Heaven Ribbed T-Shirt","description":"\u003cp\u003eOne life — no rewinds, no repeats. One life by\u003cbr\u003eNoire is a 260 GSM heavyweight t-shirt made for\u003cbr\u003ethose who live fully and move with intent. The \u003cbr\u003efront keeps it calm with “One life” — a statement\u003cbr\u003ein itself — paired with the signature Noire\u003cbr\u003eembroidered tag. Turn it over, and the energy\u003cbr\u003eshifts — “Heaven” embroidered across the back,\u003cbr\u003esitting above “Limited Edition.” It’s a balance\u003cbr\u003ebetween ambition and peace, mortality and\u003cbr\u003emeaning — a reminder that you only get one\u003cbr\u003eshot, so make it divine.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969288118375,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969288151143,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969288183911,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969288216679,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/5_ac875428-58c5-48d9-b766-6956e1df2d94.png?v=1772711966"},{"product_id":"chaos-and-a-quote-ribbed-t-shirt","title":"Chaos And A Quote Ribbed T-Shirt","description":"\u003cp\u003ePower lives in the storm. Embrace the chaos by\u003cbr\u003eNoire is a 260 GSM heavyweight t-shirt made for\u003cbr\u003ethose who thrive when everything’s falling apart.\u003cbr\u003eThe front carries “Embrace the chaos”\u003cbr\u003eembroidery with the signature Noire tag — a\u003cbr\u003ereminder to find control inside disorder. On the\u003cbr\u003eback, the message hits deeper — “Even in your\u003cbr\u003edarkest hour, remember you have the power to\u003cbr\u003erewrite your own story, resting above “Limited\u003cbr\u003eEdition.” It’s a statement about strength, survival,\u003cbr\u003eand self-belief stitched in permanence.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969289396327,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969289429095,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969289461863,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969289494631,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/7_51b154ba-a8f9-40a2-9cc9-5f677ec2d7fe.png?v=1772711911"},{"product_id":"two-quotes-in-red-heavyweight-t-shirt","title":"Two Quotes In Red Heavyweight T-Shirt","description":"\u003cp\u003e260 GSM heavyweight t-shirt built for those who\u003cbr\u003emake things happen — no excuses, no waiting.\u003cbr\u003eThe front carries the quote “A fun fact about me \u003cbr\u003eis I’m gonna make things happen one way or\u003cbr\u003eanother” embroidered in red, a fearless\u003cbr\u003edeclaration of intent. The sleeve carries the bold\u003cbr\u003eNoire embroidery — a mark of identity. Turn it                              around, and the back reads “The more audacity\u003cbr\u003eyou have, the more life rewards you.” It’s truth\u003cbr\u003estitched in red — power for those who dare to\u003cbr\u003ebelieve bigger.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969292050535,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969292083303,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969292116071,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969292148839,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/3_a7f9c76a-c840-4e5c-ae42-eefd9c6a4e15.png?v=1772711764"},{"product_id":"forever-blessed-with-luck-ribbed-t-shirt","title":"Forever Blessed With Luck Ribbed T-Shirt","description":"\u003cp\u003e260 GSM heavyweight t-shirt crafted with quiet\u003cbr\u003eintent. The front carries a subtle “Lucky you”\u003cbr\u003eembroidery — understated, timeless, and\u003cbr\u003econfident in its simplicity. The back speaks\u003cbr\u003elouder through design, not volume — “Forever\u003cbr\u003eBlessed” embroidered vertically beside the\u003cbr\u003esignature Noire tag, a statement of gratitude and\u003cbr\u003egreatness stitched into permanence. It’s calm,\u003cbr\u003eassured, and complete — for those who move\u003cbr\u003ewith faith in their fire.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969293328487,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969293361255,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969293394023,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969293426791,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/1_af0eb838-1cc6-41ff-b602-ab5d855628e9.png?v=1772711741"},{"product_id":"family-matters-a-noire-original-ribbed-t-shirt","title":"‘Family Matters’ A Noire Original Ribbed T-Shirt","description":"\u003cp\u003eFamily matters by Noire is a 260 GSM\u003cbr\u003eheavyweight t-shirt inspired by the words and                                    world of Aubrey Graham — a reminder that\u003cbr\u003ebehind every move, there’s meaning. The front\u003cbr\u003ereads “Family Matters” with “Aubrey Graham”\u003cbr\u003eplaced just below — a nod to roots, loyalty, and\u003cbr\u003ethe people who built the story with you. The\u003cbr\u003epiece features the Noire sleeve embroidery and\u003cbr\u003ea side-stitched Noire tag, sealed with a\u003cbr\u003eone-of-one mark — representing originality,\u003cbr\u003eemotion, and power. An original Noire bestseller,\u003cbr\u003ereintroduced in Dawntown with a new identity —\u003cbr\u003etimeless, personal, and real. Limited release.\u003cbr\u003eOne-of-one — because family always comes\u003cbr\u003efirst.\u003c\/p\u003e","brand":"Noire","offers":[{"title":"S","offer_id":41969294835815,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41969294868583,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41969294901351,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41969294934119,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/files\/21_3026b32c-9096-410c-b2b2-3087c1254a1c.png?v=1772711063"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/7703\/4087\/collections\/noire_28.png?v=1773901826","url":"https:\/\/shopnoire.in\/collections\/dt-exclusives.oembed","provider":"Noire","version":"1.0","type":"link"}